Kakaako in Honolulu is a new SOHO area for the youth and creativity. The booklet was created in honor of such energy.
Receiving my education from the BFA program of University of Hawaii, our academic instructor, Anne Bush worked closely with our architecture school. Anne was always interested in projects that deal with design of spaces. “Kakaako” is one of projects assigned to us.
As I was growing up in Honolulu, Kakaako is a very interesting district of Honolulu. Started as an industrial area with warehouses and auto body shops, it is transformed to area that’s full of potentials for growth. Located adjacent to Ala Moana (a Shopping and Tourist district), Kakaako got the geographic advantages to showcase what Hawaii or Honolulu is really about. It is now a paradise for entrepreneurs and fresh graduates to start out innovative businesses and advocate that Hawaii is not just about coconut trees and hula dances.
There are two parts of the projects: posters design and booklet design. For the posters, I first examined how Kakaako was perceived to us—a concealed districts filled with metal warehouses and bar wires, as a sleeping seed without any embellishment. For the booklet, to advocate the potentials of this “sleeping seed”, I’ve used origami as the metaphor, implying the diversities, or unpredictability of the Kakaako.
Throughout the year, a lot of exciting changes did took place at Kakaaok, new buildings, new shopping complexes, new businesses, new offices, new ideas, being started then regrouped. It did showed its energies and potentials.
Typography is what sets a professional apart. Skills like kerning and leading are essentials. During the completion BFA design program, I typeset one of the chapter 7 of The Seven Champions of Typography for the typography class.
Located next to the Honolulu International Airport, Mapunapuna is an industrial area that holds a great deal of potential. A booklet along with 3 posters were designed to address the idea of how public and private space is defined.
Each candidate advocate his/her own identity in the design industry with advertising stationary includes business logo, business cards, postcard, thank-you card, contract forms, envelopes and stickers.