Logo design for binary analytic application, MachOViz, developed by ANRC.
Logo design requires working closely with the clients. What meanings this little piece of graphic wants to convey? I worked with ANRC, a computer security company, for several designs of the Logos for their products: MachOviz, ThreadShield and ThreadCloud.
MachOviz is an application that studies a Mac binary and dissects it into different areas noted by different colors, the colors we saw in the Logo. In this case, I knew the color theme my client demands, so I worked with forms and significant symbol in the Logo, in this case, a simplistic arrow in the letter O.
Both ThreadShield and ThreadCloud are the signature products of ANRC therefore we employed the color theme of their Logo: the red and black. Working with the developers of the applications, we first agreed on a font type, going from there we “mutated” the font a little bit to achieve our signature look. Normally we would work on a graphical element just like the Logo of the MachoViz, but in this case, we wanted the product names to be loud and we sticked with the text and embedded graphical elements within, such as the cloud in the letter O and the shield in the letter H. Kerning and leading were both used making sure the letters are balanced together.
Typography is what sets a professional apart. Skills like kerning and leading are essentials. During the completion BFA design program, I typeset one of the chapter 7 of The Seven Champions of Typography for the typography class.
Located next to the Honolulu International Airport, Mapunapuna is an industrial area that holds a great deal of potential. A booklet along with 3 posters were designed to address the idea of how public and private space is defined.
Each candidate advocate his/her own identity in the design industry with advertising stationary includes business logo, business cards, postcard, thank-you card, contract forms, envelopes and stickers.